Top 5 Photography Apps Performance in Africa Q4 2021

Throughout Q4 2021, the top 5 photography apps in Africa demonstrated notable trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides insights into the market dynamics for these apps.

Photo Lab Picture Editor & Art saw a significant surge in weekly downloads, peaking at over 1M in mid-December. Weekly revenue also increased, reaching approximately $1.9K by the end of December. Active users followed a similar upward trend, with a peak of around 2.9M in mid-December.

Picsart: AI Photo Video Editor maintained a steady performance throughout the quarter. Weekly downloads ranged between 120K and 188K, while weekly revenue fluctuated slightly, averaging around $13K. Active users remained stable, with a slight increase to 3.2M by the end of December.

FacePlay - AI Filter&Face Swap experienced a dramatic rise in weekly downloads and revenue in December, with downloads reaching 679K and revenue peaking at $9K. Active users also increased significantly, peaking at 741K in mid-December.

Video Editor & Maker - InShot showed consistent performance in weekly downloads, maintaining a range of 99K to 138K. Revenue displayed a stable upward trend, ending the quarter at approximately $5.7K. Active users also increased over the quarter, reaching around 1.5M by the end of December.

Photograph Art Lab saw a high number of initial downloads in early November, peaking at 441K, but experienced a sharp decline to around 5K by the end of December. Active users mirrored this trend, decreasing from 276K in mid-November to approximately 19K by the end of December.

These insights were derived from Sensor Tower, where more detailed analytics and trends can be explored.